I have heard lots of mixed reviews with some people claiming its not any different from Ruby Woo. Yet when looking at swatches, I can see that they are very similar yet Riri Woo is ever so slightly darker.
However the matte finish shows up any dryness in your lips. You need to make sure your lips are in tiptop condition if you want to be wearing this. I did find it is hard to apply as the formula is so dry almost impossible with a lip brush ! Yet after balming them up it wasn't an issue.
lucky once applied this lipstick isn't really going anywhere. Due to the formula it clings to your lips and lasts and lasts This is a picture of the lipstick nearly 4 hours after application so you shouldn't need to reapply in a rush!
Lots of Love,